Organic content vs Paid Ads

Written By Soho Sounds

Playlists are one way to get your music heard. Another way is content. The two together can really start making some noise for your track! There are two ways to get your content seen and well explore the pros and cons of both

Organic Content

This is content you post for free on your social media. Reels, tik toks, stories, feed posts. All of these are considered organic because you’re not paying for anything.

Pros

  • Engages your current audience

  • Helps you craft your brand

  • Having lots of content up can help when new fans come in

  • Helps build a community

Cons

  • Unpredictable results

  • Depends on the algorithm if you reach people

  • Can take a long time to shoot & get good at

Paid Ads

This is when you pay to run ads on your content , which guarantees that you reach people.

Pros

  • Guarantees reach

  • Helps gain followers who you can turn into fans

  • Can target WHO & WHERE you want

  • Boosts streams

  • Once you find a working ad you can continue to run it for a long time!

Cons

  • Costs Money

  • Can be complicated to set up if you dont know how

Soho Sounds
Next

3 reasons to avoid bots