How to approach people in the music industry
How to Properly (and Kindly) Approach People in the Music Industry When Asking for Something
We get a ton of DMs and emails that say “put my track in a playlist” or something of the sort. Sure fire way to get ignored. If someone already feels disrespected before knowing anything about you , you’ve already blown it.
Whether you’re a musician looking to land a playlist spot, a songwriter hoping to collaborate, or an artist manager wanting to connect, making a good impression is key. Here’s a guide to help you approach people in the music industry with respect, professionalism, and kindness.
1. Do Your Research First
Before reaching out, spend some time learning about the person or company you’re contacting. Read recent interviews, scan their social media posts, or check out their current projects. Showing genuine interest in what they do (beyond just what they can do for you) demonstrates that you respect their work and effort. This makes your outreach feel personal and less transactional.
2. Get Straight to the Point, but Be Courteous
Industry professionals are usually working on tight schedules, and a long, winding message can turn them away. Respect their time by being clear about what you’re asking for, but don’t rush through the pleasantries. A polite greeting, a short introduction, and a sentence or two explaining why you’re reaching out can be both direct and courteous.
3. Add Value When You Can
One of the most effective ways to make a connection in any industry is to offer value rather than just asking for it. Think about what you could provide to this person that might be helpful. Maybe it’s insight into your audience, sharing their content on your social media, or even just offering a genuine compliment or thank you for something they’ve contributed to the industry.
4. Follow Up Politely but Don’t Overdo It
Following up is essential in a busy industry like music, but it’s equally important to respect boundaries. If you haven’t heard back, give it about a week before reaching out again. A gentle follow-up shows that you’re still interested but patient and respectful of their time.
5. Express Gratitude and Keep the Door Open
No matter the outcome, thank them for their time and consideration. Even if the answer is a “no” or “not now,” you’re showing that you respect them and appreciate their response. Remember, the industry is small, and leaving a good impression can be just as valuable as a “yes” in the long run.
